How Article Marketing Helps Affiliate Marketers
Oct 13th, 2011 Chris Ellington
Your goals as an affiliate marketer are to let your target markets know who and where you are. Before you can engage someone in the selling process, he or she must know more about you. They must also trust you and the products you are promoting.
You work to achieve these goals through a variety of means. However, one "means" in particular is very effective in helping you meet these goals. This is article marketing and all it entails.
What is article marketing? Article marketing is the distribution of your articles to website owners, editors, publishers and newsletters throughout the Internet. Either you or an article distribution service does the systematic dissemination of your articles web wide.
Efficiency as an affiliate marketer demands that you use an article marketing service for article submission. It's simply too time consuming to submit manually your articles to the thousands of publishers who desire useful content.
In general, that's what article marketing is all about. In particular, how does it all work? The following is a brief rundown on how the whole process unfolds, and how it helps affiliate marketers:
Article Submission
First, you choose a good article distribution service. You want one who deals with thousands of specialty publishers. You submit your articles to this service. You select the niche categories that fit the topics of your articles. Therefore, choose a service that deals with publishers across a broad spectrum of categories and sub-categories.
Article Distribution
Next, your article marketing service goes to work. They send your articles to those thousands of editors and publishers. Remember, these publishers have a strong desire for quality articles. They need them for their diverse newsletters, content sites and e-zines. From your end, top-notch article writing is at the heart of your article campaign.
Article Publication
Straightforward here: these publishers publish your useful articles. They also publish your website links along with them, housed in your author's resource box. These links are the highways to your websites.
Page Rank Boost
The more those reputable and popular sites publish your articles the better. Links from these websites sparks the interest of the major search engines. They deem you as relevant to web searchers because of the multitude of quality links you have from popular sites. The result is they give you a higher page ranking. This is their way of saying "We take notice of you."
Search Engine Results Page (SERP) Boost
When your page rank goes up, so does your position in SERP listings. Of course, your mission is to secure top ten listings on search results pages. Article marketing helps you achieve this because of the widespread distribution of your links across the Web.
Targeted Traffic on the Move
Higher page rank and SERP positions means more targeted traffic to your websites. Your keywords in your articles attuned to the keywords people are employing in queries, results in targeted traffic. They already have an interest in what you are offering. Their keywords search proves it. An article marketing campaign will get these interested people to your articles and hence your websites.
Pre-sold Traffic
Why is this traffic heading your way pre-sold traffic? It's because your articles broke the ice with your niche audience. Your articles presented you as an authority on topics related to your affiliate products. Your articles also presented you as objective and concerned with giving your audience practical information.
This builds trust with your readership. They have an affinity for your products to begin with. They trust you can deliver what they want concerning information on these products. They trust you can point them to where these products are as well.
Trust, then Sales
What happens when people trust you? Three things happen with the building of the trust factor. First, people tend to seek you out more often. They trust you to provide them continually, informative content that answers their questions and concerns.
Second, they listen to recommendations you convey to them. They trust your opinions, so they give you the benefit of the doubt on product recommendations. You didn't steer them wrong concerning offering useful information to them. They now know you won't steer them wrong and offer sub-standard products to them.
Third, they tell others about you. If they find your articles useful, and your website content accessed from your articles useful, they tell others. It's the old, "Hey, check out this site, pretty interesting," remarks to friends and such. What follows are more visitors to your site. It started with a good article marketing service getting the word out about your business.
The above is how article marketing works to help you, the affiliate marketer. Article marketing is a powerful tool for building your reputation as a reputable online businessperson. That strong reputation leads to targeted traffic that trusts you and the products you sell. That's the quickest way to build your affiliate business.About the Author:
Chris Ellington is CEO of IPNM, the parent company of Article Marketer: first choice for article distribution by article marketers around the world. Learn how other internet marketers are crushing the competition.
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