Nourish Your Online Business with Articles
Oct 7th, 2011 Chris Ellington
Article marketing is the most effective way to generate backlinks, raise page rank and direct targeted traffic to your website. Search engines use sophisticated algorithms to rank websites by page rank and search engine results page placement. A successful article marketing campaign takes advantage of several different angles to push your website to the top of the lists.
Spread the Word
Building a website and filling it with valuable information is easy. Marketing it and generating traffic is a different story altogether. The simplest way to market your website is with articles.
Forums and blogs are great ways to share information and provide links to your website. Forum and blog moderators don't often allow links or images in signatures. Some even consider it a form of SPAM if you try to advertise.
Article marketing allows you to spread the word about your web based business via 450 to 800-word articles. Longer articles are often looked at as too long to read while shorter articles are believed to be too short to contain enough information. Articles that contain 500 to 600 words are the perfect length to be informative but not take too much of the reader's time.
Inform and Educate
People who aren't familiar with article marketing often believe the purpose is to make a sale. Fortunately that is not the case. The purpose of article marketing is to inform and educate.
Customers don't make purchases without information and comparisons that include other brands. A successful entrepreneur knows the intricate details of the products or services they promote. Article marketing allows the opportunity to share that knowledge with potential customers.
Pre-Sell Products and Services
Information sells products. You wouldn't walk onto a car lot, point to a vehicle at random and say "I want that one." You shop around, ask questions and research to make sure you got the best deal possible on the vehicle you needed.
The articles you distribute to publishers act as the first sales person your targeted audience meets. They provide information and answer several questions. They pre-screen the people who ultimately make the drive to your website.
Readers who enjoyed reading your article and received great benefit from the information you provided are more likely to become customers. First, they discovered your article using a keyword search at their favorite search engine. Then your article spoke to them and gave them the information they needed to make a purchase.
The final step is to visit your website via the link in your author resource box and make a purchase. By the time the reader visits your website they're pre-sold. The hard work of generating leads and pre-selling with information has been taken over by your article marketing campaign.
Boost Your Page Rank
Search engines rank websites in a variety of ways. Link popularity and proper keyword usage are only the beginning. Articles build massive backlinks to your website and raise your link popularity.
High page rank is very important to the success of a web based business. Most consumers don't read past page rank 3 when searching for a product or service. Page rank 1 is the highest page rank you can achieve.
Unique domain names often achieve page rank 1 very quickly based on domain name. Reaching a high page rank based on your keywords is more difficult. Article marketing allows you to strive for high page rank with a variety of keywords related to your website.
Boost Your SERP
Your SERP is your position on the search engine results page. For example your website could be page rank 1 SERP 10. The link to your website will be positioned near the bottom of the first page of results for the keyword searched. Ultimately your goal is page rank 1 SERP 1.
Article marketing increases your SERP based on the keywords you use for each article. SERP for one set of keywords will be different than that of other keywords. Write more articles to increase your SERP on different keywords you use to promote your website.About the Author:
Chris Ellington is CEO of IPNM, the parent company of Article Marketer: first choice for article distribution by article marketers around the world. Learn how to Drive Traffic with Articles.
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